You can offer additional points to encourage guest behavior, such as:
1) Offer extra points when a guest logs in to your app for the first time. Please view instructions on Connect Rewards for instructions on how to do so
2) Offer extra points when a guest connects to a check for the first time at each of your locations (encourages them to visit multiple locations). Please view instructions on Connect Rewards for instructions on how to do so
3) If you are using the Spend Based Loyalty program, you have the ability to customize how many points you offer per dollar spent on a daily basis. For example, you could offer "double points" on slower days or during slower times of the day to help drive more business to your account. You could also change the amount of points offered for special events like 1.5 points for every dollar spent at the Beer Dinner next month.
4) Make sure to offer a variety of rewards for the guest so that there are some far reaching goals for those who enjoy the challenge as well as easier to attain goals for those who want more instant gratification.